Jolly Rancher- Suck Until Life Doesn’t



The long lasting flavor of Jolly Ranchers eases the everyday annoyances in life.  This small and easy to conceal candy makes any annoying situation suck a lot less than without it.



SPOTS


                   
 


OOH BUS SHELTER PLACEMENT







OOH TRAFFIC BILLBOARD





SUBWAY DISPENSER


Nobody likes public transportation. After pressing the button, this dispenser releases one of thousands of jolly ranchers to make any commute just a little less annoying.

  



DIGITAL WAZE POP UP


Waze gives users ads when the car isn’t moving- Jolly Rancher will then urge users to open up a Spotify playlist with songs anywhere from 11 minutes to 30 minutes to make the traffic a little less sucky.






DIRECT MAIL


Features a card stock and cellophane version of a Break in Case of Emergency box, complete with one real Jolly Rancher for that time of need.




Copywriter: Evan Glass

                                                  

︎AUNTIE ANNE’S︎

︎KOTEX︎

︎JOLLY RANCHERS︎

︎NIKE EDGE︎

︎NATIONAL SPELLING BEE︎

︎FCB CHICAGO WORK︎





 
IF YOU CLICK THE ROBOT ALL YOUR DREAMS WILL COME TRUE. MAYBE.