Kotex- End the Sentence


SPEC WORK
Women incarcerated in state prisons roughly earn 0.004% of the average American’s daily income. Adjusted for wages, they’re paying nearly $700 for a box of tampons.

Kotex believes no woman should be without period products and will donate a box to prisons with every purchase.



Packaging






Microsite


The packaging encourage customers to visit endthesentence.com. Here Kotex explains how they did the math and encourage people to buy a box.


OOH


Free tampon dispensers sporting a hypothetical price can be found all over the streets.  When the lever is pulled, a tampon with a QR code is released.




When the QR code is scanned a 50% coupon for an End the Sentence box pops up.

 





Copywriters: Caroline Stamy, Hannah Nieves

                                                  

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