Kotex- End the Sentence
Women incarcerated in state prisons roughly earn 0.004% of the average American’s daily income. Adjusted for wages, they’re paying nearly $700 for a box of tampons.
Kotex believes no woman should be without period products and will donate a box to prisons with every purchase.
~ Spec work ~
Kotex believes no woman should be without period products and will donate a box to prisons with every purchase.
~ Spec work ~
Packaging
![](https://freight.cargo.site/t/original/i/d6509e808fdef94e4ce923bd018c6aab9ab14db95d693bc8d05b6dc3a8941d82/kotex_box3.png)
![](https://freight.cargo.site/t/original/i/0355b3e7ef4cf30c1019539609406b5b9b59ed038a0653fe1420ea37dc827c9d/kotex_store2.png)
Microsite
The packaging encourage customers to visit endthesentence.com. Here Kotex explains how they did the math and encourage people to buy a box.
![](https://freight.cargo.site/t/original/i/916c7a9a6a19c1fed43bd06ba66f8220f4e2aacf18a23add4971bca27d04f249/kotex_website_mocked2.png)
OOH
Free tampon dispensers sporting a hypothetical price can be found all over the streets. When the lever is pulled, a tampon with a QR code is released.
![](https://freight.cargo.site/t/original/i/6c52b938127b53712297845c987c7e7869be862caf225f528db0693d1044a00b/kotex_dispenser_mocked2.png)
When the QR code is scanned a 50% coupon for an End the Sentence box pops up.
![](https://freight.cargo.site/t/original/i/e7ee500dda326df3bc750eba7851bdf93d932f33b7e29951a2ef179dfb7e657b/kotex_couponandtampon2.png)
Copywriters: Caroline Stamy, Hannah Nieves