Kotex- End the Sentence
Women incarcerated in state prisons roughly earn 0.004% of the average American’s daily income. Adjusted for wages, they’re paying nearly $700 for a box of tampons.
Kotex believes no woman should be without period products and will donate a box to prisons with every purchase.
~ Spec work ~
Kotex believes no woman should be without period products and will donate a box to prisons with every purchase.
~ Spec work ~
Packaging
Microsite
The packaging encourage customers to visit endthesentence.com. Here Kotex explains how they did the math and encourage people to buy a box.
OOH
Free tampon dispensers sporting a hypothetical price can be found all over the streets. When the lever is pulled, a tampon with a QR code is released.
When the QR code is scanned a 50% coupon for an End the Sentence box pops up.
Copywriters: Caroline Stamy, Hannah Nieves
