Kotex- End the Sentence
Kotex is all about empowering women. They believe no woman should be without period products, no matter what her life looks like. However, American state prisons do not provide free menstrual products, while a box of tampons costs the equivalent of 698 dollars when adjusted for low prison wages. In order to generate buzz and ask civilianwomen for help, we’re donating a box with every purchase of a specific End the Sentence box of tampons.
The packaging encourage customers to visit endthesentence.com. Here Kotex explains how they did the math and encourage people to buy a box.
Free tampon dispensers sporting a hypothetical price can be found all over the streets. When the lever is pulled, a tampon with a QR code is released.
When the QR code is scanned a 50% coupon for an End the Sentence box pops up.
Copywriters: Caroline Stamy, Hannah Nieves