Nike EDGE- Fuel Your Pursuit


Brand Extension


Nike EDGE is the nutritional food plan and meal kit delivery service that creates the final link in elevating the strongest you.

The brand of Nike does a lot today in terms of encouraging healthy excersise and striving to meet ones goals. We want to bring this sentiment full circle and help make goals come true from  the inside out. 

How it Works:


1: Download the App

TRACK- see how close you are to reaching your goal.

FUEL- Log any food other than the meals provided.

TRAIN- Perform easy to follow personalized workouts.

2: Receive Your Package

Color coded food packages based on day including:
Pre-portioned meals, mid-day snacks, and supplements.

3: JUST DO IT



THE APP





TRACK



FUEL


TRAIN

THE MEALS


Easy to prepare for even the most beginner chefs. Includes customizable snack boxes, and supplements.



       



OOH POSTERS






DURING THE ACTION



     




Co- Art Director: Britt Smith

Copywriters: Joel Stiling, Julius Im

                                                  

︎AUNTIE ANNE’S︎

︎KOTEX︎

︎JOLLY RANCHERS︎

︎NIKE EDGE︎

︎NATIONAL SPELLING BEE︎

︎FCB CHICAGO WORK︎





 
IF YOU CLICK THE ROBOT ALL YOUR DREAMS WILL COME TRUE. MAYBE.