NIKE EDGE



The brand of Nike does a lot today in terms of encouraging healthy excersise

and striving to meet ones goals even if they seem impossible. We want to bring this sentiment full circle

and help make goals come true from  the inside out.

Nike EDGE is the nutricional food plan and  meal kit delivery that creates the final

link in elevating the strongest you.


How it Works:



1: Download the App


TRACK- see how close you are to reaching your goal

FUEL- Log any food other than the meals provided

TRAIN- Perform easy to follow personalized workouts


2: Receive Your Package


Color coded food packages based on day including:

Pre-portioned meals, mid-day snacks, and supplements


3: JUST DO IT


THE APP





TRACK



FUEL


TRAIN

THE MEALS




       



OOH POSTERS






DURING THE ACTION



     




Co- Art Director: Britt Smith

Copywriters: Joel Stiling, Julius Im