Nike EDGE- Fuel Your Pursuit
Brand Extension
Nike EDGE is the nutritional food plan and meal kit delivery service that creates the final link in elevating the strongest you.
The brand of Nike does a lot today in terms of encouraging healthy excersise and striving to meet ones goals. We want to bring this sentiment full circle and help make goals come true from the inside out.
How it Works:
1: Download the App
TRACK- see how close you are to reaching your goal.
FUEL- Log any food other than the meals provided.
TRAIN- Perform easy to follow personalized workouts.
2: Receive Your Package
Color coded food packages based on day including:
Pre-portioned meals, mid-day snacks, and supplements.
3: JUST DO IT
The brand of Nike does a lot today in terms of encouraging healthy excersise and striving to meet ones goals. We want to bring this sentiment full circle and help make goals come true from the inside out.
How it Works:
1: Download the App
TRACK- see how close you are to reaching your goal.
FUEL- Log any food other than the meals provided.
TRAIN- Perform easy to follow personalized workouts.
2: Receive Your Package
Color coded food packages based on day including:
Pre-portioned meals, mid-day snacks, and supplements.
3: JUST DO IT
THE APP
TRACK
FUEL
TRAIN
THE MEALS
Easy to prepare for even the most beginner chefs. Includes customizable snack boxes, and supplements.
OOH POSTERS
DURING THE ACTION
Co- Art Director: Britt Smith
Copywriters: Joel Stiling, Julius Im
︎AUNTIE ANNE’S︎
︎KOTEX︎
︎JOLLY RANCHERS︎
︎NIKE EDGE︎
︎NATIONAL SPELLING BEE︎
︎FCB CHICAGO WORK︎
