The Scripps National Spelling Bee

Children that compete in spelling bees, and most true for the children that  make it to the National level, are statistically more likely to become govenment officals, doctors, lawyers, and engineers. Many people do not think to tune into the Scripps National Spelling Bee every year, however we believe that would change if people knew that these children were the future leaders of America. 
With this campaign we strive to remind people that adults these days can be pretty stupid,
so thank god we have these kids.

Campaign featured on  Ads of the World



TV ads showcase adult stupidity through various TV clips.




Scripp’s will send out direct mailers that contain election-style bumper stickers,
reminding people of a brighter future.

Copywriter: Caroline Stamy