Vicks VapoRub
Having a cold is annoying. Not just to you but to everyone around you. Nobody likes to hear sniffling from the cubicle over. Or to sit next to the stranger on the bus who forgot the tissues. And above all, nobody likes the mouthbreathing. Vicks VapoRub can help with that.
PRINT
DIRECT MAIL
During flu and cold season, fake get well soon cards will be mailed out with Vicks VapoRub samples.
OOH
Being out in public as a mouthbreather can be hard.
In highly congested areas we place our VapoRub infused tissues.
In highly congested areas we place our VapoRub infused tissues.
IN STORE
Walk in stores as a mouthbreater and leave as a wonderful nose breather.
Copywriter: Whitney Rayner
