Mall Fatigue is a thing, and there’s no better cure than carbo-loading at Auntie Anne’s.


Mall directories will show people the obstacles that lie ahead,

and make sure they know where the closest refuge is.

Headline-driven posters will be placed near the worst parts of the mall.

They will direct disgruntled mall-goers to our safe place.


We’ll partner with Postmates on the busiest days at the mall

to bring pretzels to people who need them most.


Most stores don’t allow food, but there are tired people in there who need to recover.

So, we’ll make pretzel bags that look like shopping bags.

Copywriter: Caroline Stamy