Auntie Anne’s- You Earned It
SPEC WORK
Mall Fatigue is a thing, and there’s no better cure than carbo-loading at Auntie Anne’s. It is no secret that malls today are dying. With the convience of online shopping, people go to the mall when there is no other choice. Of course, Auntie Anne’s has always been a staple of any mall but with the bad reputation malls have we strive to make Auntie Anne’s the one true oasis.
OOH
Mall directories will show people the obstacles that lie ahead, and make sure they know where the closest refuge is.
Headline-driven posters will be placed near the worst parts of the mall. They will direct disgruntled mall-goers to our safe place.
DIGITAL
We’ll partner with Postmates on the busiest days at the mall to bring pretzels to people who need them most.
PACKAGING
Most stores don’t allow food, but there are tired people in there who need to recover. So, we’ll make pretzel bags that look like shopping bags.
Copywriter: Caroline Stamy
