Auntie Anne’s- You Earned It


Mall Fatigue is a thing, and there’s no better cure than carbo-loading at Auntie Anne’s. It is no secret that malls today are dying.  With the convience of online shopping, people go to the mall when there is no other choice. Of course, Auntie Anne’s has always been a staple of any mall but with the bad  reputation malls have we strive to make Auntie Anne’s the one true oasis.

OOH


Mall directories will show people the obstacles that lie ahead, and make sure they know where the closest refuge is.





Headline-driven posters will be placed near the worst parts of the mall. They will direct disgruntled mall-goers to our safe place.













DIGITAL


We’ll partner with Postmates on the busiest days at the mall to bring pretzels to people who need them most.



PACKAGING


Most stores don’t allow food, but there are tired people in there who need to recover. So, we’ll make pretzel bags that look like shopping bags. 




Copywriter: Caroline Stamy

                                                  

︎AUNTIE ANNE’S︎

︎KOTEX︎

︎JOLLY RANCHERS︎

︎NIKE EDGE︎

︎NATIONAL SPELLING BEE︎

︎FCB CHICAGO WORK︎





 
IF YOU CLICK THE ROBOT ALL YOUR DREAMS WILL COME TRUE. MAYBE.