Walmart- Back to College 2020



The FCB Chicago Summer 2020 intern teams were tasked with creating a campaign for Walmart. 

The  Ask: Make Walmart the Tech destination for the 2020 back to college season.

The Solution: Transfer the College lifestyle online.

Walmart already embodies the “College vibe”. It’s budget friendly, open late and provides so many ways to have fun i.e. games, cooking, and tech. Personal tech has never been more important to college students, but the focus is usually on the academic uses. Walmart provides everything from snacks to tech to recreate the college lifestyle.

Save Money, College Better.

Winner of the Inturn-It-Out Judges Award
Winner of the Inturn-It-Out People’s Choice Award


Instagram Carousels








Customizable College Bundles


Walmart already has bundles, however they never cross categories. These new bundles are college inspired, combining the tech needed to have the experience, along with other needs like snacks, games, and assets to enhance the experience.

Students can personalize their bundle with a checklist of different items, both academic and non-academic.





Sponsored Facebook Group Event



Walmart will partner with The Zoom Memes for Self Quaranteens Facebook group and host parties with them.

This is a platform where college students are taking being social online into their own hands. They’ve transfered the college experience online by holding trivia nights, friend matching, mentor-mentee matching, and more.

Gif of a real party from this amazing group.



Copywriter: CarrieAnna Kuldell
Designer: Estella Xian
Strategist: Adriana Zavala
Account Manager: Justin Lee
Account Manager: Christopher Winiarski
Account Manager: Laura Cuevas
Account Manager: Skylar Moore

                                                  

︎AUNTIE ANNE’S︎

︎KOTEX︎

︎JOLLY RANCHERS︎

︎NIKE EDGE︎

︎NATIONAL SPELLING BEE︎

︎FCB CHICAGO WORK︎





 
IF YOU CLICK THE ROBOT ALL YOUR DREAMS WILL COME TRUE. MAYBE.